Thought Leadership Articles
Creating Culturally Sensitive Behavior Change in Organizations
By Jeffrey A. Jolton, Ph.D., Kenexa and Anne E. Herman, Ph.D., Kenexa Research Institute
Many organizations are seeking to create a “global footprint.” In doing so, many common business practices need to be sensitive to, and adjusted for, the impact of local culture on the implementation of such practices.
This article introduces perspectives on how to create individual and organizational behavior change in response to organization assessments and development efforts (employee surveys, multisource feedback, etc.) in a way that is sensitive to the regional and organizational cultures where the change is desired.