Thought Leadership Articles
Selecting for Creativity
By Anne E. Herman, Ph.D., Kenexa Research Institute
Creativity is the ability to come up with novel yet valuable ideas and solutions to organizational needs and problems. It is an important outcome for many organizations, particularly those competing on the basis of an innovation strategy. Organizations can and do take many actions to foster creativity: selecting people for their creative orientation, setting performance goals for innovation, rewarding creativity, creating a climate for creativity, etc. The focus of this paper is on the first of these interventions, selecting for creativity.