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The Ultimate Advantage: Corporate Culture-Your Corporate Culture Can Give you the Advantage Over Your Rivals
By Jeffrey Saltzman, M.A.
Across nearly every industry, competition for attracting the best and brightest has intensified with the global market creating even more opportunities for organizations and job seekers. Attracting the key talent you need is half the battle, but getting your employees motivated and fully engaged in organizational success is just as critical. Several industry studies reveal that employee engagement of the newly hired begins to decline in as little as six months, and at the two-year mark, many employees are starting to consider taking the leap elsewhere, further raising the stakes when competing for talent. To differentiate themselves from their competitors, companies need to leverage their secret weapon: corporate culture. By doing so, you can take advantage of what might be your biggest and, potentially, most underutilized asset when recruiting and retaining a high-performing workforce.