Employment Branding

Cultural Analysis

Cultural Analysis is the complement to your organization’s employee value proposition. Understanding the employee value proposition comes from recognizing all the elements of a company’s cultural brand. Those elements include the facts, truths and personality of a company, and goes beyond mission, vision and values.

Candidates want a company to be honest when discussing internal values, cultural personality and expectations. Being forthright teaches prospective candidates what to expect and allows your organization to leverage its cultural brand as an assessment and engagement tool for employees.